New: pedag eco-friendly

Revolutionary milestone in shoe care


21.09.2017 | The issue of sustainability will become increasingly important in the coming years. For Schelchen GmbH, sustainability has been at the core of its corporate philosophy ever since the company was founded. With a brand new shoe care line, Schelchen GmbH as a manufacturing company is facing up to its great responsibility for people and the environment. With "pedag eco-friendly" pedag introduces a biologically safe shoe care line to the market. In conversation with Thomas Timm, CEO of Schelchen GmbH:

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Mr. Timm, what made you decide to add an organic shoe care line to your range?

As current as the topic of sustainability is, at pedag we have been following its principles ever since. We are always aware of our responsibility for nature and the environment. Insoles and shoe trees are preferably made of natural materials, renewable raw materials have been the focus of pedag shoe care for a long time.

pedag eco-friendly care line is the next logical step. It is a revolutionary milestone in the field of shoe care, and we are fulfilling our great responsibility to provide consumers with sustainable, biologically harmless and highly innovative care products.

What is so special about pedag eco-friendly?

pedag eco-friendly is sustainable cutting-edge technology for an environment worth living in. The formulations of the care products are biodegradable, non-toxic, 100% solvent free and 100% PFC free. With all its "technical data", the care line is highly emotional, user-friendly and convinces with its high performance.

Why did you decide on such a small assortment?

The range is tailored to the needs of consumers, high-tech footwear materials and our environment. It covers all essential care requirements and areas of application and is quick and easy to understand, both for specialist retail staff and for self-service consumers. It communicates: Shoe care can be that simple.

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The design is very different from the look of the rest of the pedag range. Why?

The pedag eco-friendly product line is something very special. And that's why these products deserve their very own look. This makes it clear at first glance: "This is not 'normal' shoe care!"

The earthy, broken colors and the natural icons on the packaging are immediately appealing. The catchwords "NATURAL", "PURE" and "DEEP" catch the eye. It quickly becomes clear that these are environmentally friendly products.

Does this mean that the other pedag care products are less environmentally friendly?

As mentioned at the beginning, sustainable behaviour has been part of our philosophy since the company was founded in 1955. In 2010, for example, we launched the first ecologically optimized waterproofer (PFOS/PFOA-free) on the market and subsequently converted all other waterproofers. We are constantly optimizing the formulations of our classic care products so that we can offer consumers more environmentally friendly and solvent-free care products with natural active ingredients such as carnauba wax, beeswax and shea butter.

How do eco-friendly and plastic packaging fit together?

Very well, in fact. The packaging of pedag eco-friendly products consists of PET plastic (bottles) and PE film (labels). PET is light, robust and above all recyclable! New bottles or other products can always be produced from recycled PET plastic. Even functional clothing or bags are made from recycled PET. The plastic is therefore used for a long time and thus has a lower impact on the environment.

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pedag eco-friendly is the new generation of shoe care. It cleans, cares and protects on a molecular basis in a sustainable and environmentally friendly way. pedag eco-friendly is biodegradable, non-toxic, free of solvents, 100 % free of fluorocarbon, water-based, 100 % sustainable and 100% efficient.

pedag. Feels good.

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