25 years of Viva

Viva – the comfort foot support turns 25

06.06.2018 | After Thomas Timm, managing director of Schelchen GmbH, celebrated his 30th year with the company in May, another important member of the pedag family will be celebrating an anniversary this year: The premium foot support pedag Viva® is celebrating its birthday!

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In 1993 "the Viva" was born and quickly became a bestseller and a synonym for a soothing foot support. In recent years it has been optimized and reworked with a lot of know-how, but the foot support made of fine cowhide leather is still a bestseller that gives every shoe the extra comfort.

In the meantime, "the Viva" has become a whole family, with foot supports for every season and every situation. The latest member of the family: Viva® Low, the comfort foot support for flat longitudinal arches. There is now a Viva for every type of foot: the classic pedag Viva® for a medium arches, pedag Viva® High the special foot support for high arches and pedag Viva® Low for a flat arches.

pedag. Feels good.

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